About
Why we built this.
Sprout Check was built by a small business owner who understands what it's like to care deeply about sustainability — and to not have a legal team checking every word on your website.
We use a combination of AI-assisted analysis and human review, cross-referenced against the ACCC's published environmental claims guidance (December 2023) and current Australian Consumer Law frameworks, to identify claims that may attract regulatory scrutiny.
We're not lawyers. We're not a regulator. We're a business that's been in your shoes — and we built the tool we wished existed.
Independence and scope
Sprout Check is not affiliated with, endorsed by, or acting on behalf of the ACCC, ASIC or any regulator. Assessments cover publicly accessible website pages only, and are professional guidance based on publicly available ACCC guidance — not legal advice, and not a certification of compliance.
Read more in our FAQ or start with What is greenwashing?