Sprout Check · Blog

Guides for making environmental claims you can stand behind.

Plain-English explainers for Australian businesses, aligned to the ACCC's December 2023 environmental claims guidance and current Australian Consumer Law. Every claim we make is cited to a primary source.

Minimalist editorial illustration of a cloud and small trees in forest green and cream, representing carbon neutral claims.

Carbon claims · 9 min

Carbon neutral claims in Australia: what the ACCC expects

How to make a defensible carbon neutral or net zero claim under the ACCC's eight principles — and the most common reasons claims fail.

26 June 2026

Editorial paper-cut illustration of recyclable packaging shapes and a recycling arrow in forest green and cream.

Packaging · 8 min

Recyclable packaging claims: staying compliant with Australian Consumer Law

Using "recyclable", "widely recycled" or the Australasian Recycling Label without overstating what households can actually do with your pack.

26 June 2026

Editorial illustration of overlapping leaves and a soft checklist motif in sage green and cream tones.

Product copy · 10 min

"Eco-friendly" and "sustainable" product claims: an ACCC checklist

A pre-publish checklist for product copy that uses words like eco-friendly, sustainable, green or planet-friendly — distilled from the ACCC's eight principles.

26 June 2026

Articles on this site are general guidance only. They are not legal advice and do not create a lawyer–client relationship.